7 Ways to Separate Yourself From the Pack When Pitching the Media
When it comes to media pitching, unfortunately, too many account executives, both novice and experienced, still rely on the hackneyed advice they learned in communications schools, often by professors...
View Article5 Tips for a Successful Social Media Crisis Response
The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into...
View ArticlePR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social...
Measuring the ROI of social media can be a complicated process—but it doesn't have to be. Danielle Brigida, social media manager for the National Wildlife Federation, is not only a believer in the...
View ArticlePepsiCo’s Big Gulp: ‘Team, Great Q4! 8,700 of You Have to Go’
Companies often claim that their greatest asset is their employees. PepsiCo is sending the opposite message with its Feb. 9 announcement that it is cutting 8,700 jobs globally and increasing its...
View ArticleYour Company is Not Innovative! How to Be a Better, More Believable Writer
The techniques you need to hone your writing skills so that the media or your customers take notice. | MORE »The post Your Company is Not Innovative! How to Be a Better, More Believable Writer appeared...
View ArticlePR Insider: It’s the Quality, Not the Quantity, of Publicity That’s Important
Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites. | MORE »The post PR Insider: It’s the Quality, Not the Quantity, of Publicity...
View ArticleKeep Your Email Pitches Short—Then Make Them Even Shorter
Learn the tools to craft an email pitch that grabs a journalist's attention. | MORE »The post Keep Your Email Pitches Short—Then Make Them Even Shorter appeared first on PR News.
View ArticlePR Insider: Success and the Wizard of Oz
I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film "The Wizard of Oz." | MORE »The post PR Insider: Success and the Wizard of Oz...
View Article12 PR Tips for Working with Media
Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember. | MORE »The post 12 PR Tips for Working with Media appeared first on PR News.
View Article5 Questions for Brands to Ask a Potential Content Partner
Brands need to be aware of just what they’re getting themselves into when seeking a content partnership with a media group. Here are a few questions brands should be asking potential partners. | MORE...
View ArticlePR Insider: A Peek Behind the Media Curtain
Setting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick. | MORE »The post PR Insider:...
View ArticlePR Insider: Success and the Wizard of Oz
I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film "The Wizard of Oz." | MORE »The post PR Insider: Success and the Wizard of Oz...
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